◆发表论文
[1]曾慧,魏静,刘燕.远一点真的没有关系吗?空间距离对消费者朋友圈分享奖励计划的影响研究——抗拒体验的调节作用[J].南开管理评论,2024,27(01):148-159.(CSSCI,四川农业大学N1级别期刊)
[2]曾慧,魏静,龙正琴,奖励额度和顾客体验对消费者朋友圈分享行为的影响研究[J].南大商学评论,2020,50:102-114.(CSSCI)
[3]曾慧, 郝辽钢, 于贞朋. 好评奖励能改变消费者的在线评论吗?—奖励计划在网络口碑中的影响研究[J].管理评论(CSSCI), 2018, 30(2):117-126.
[4]曾慧, 郝辽钢. 不同促销表述方式对顾客品牌忠诚的影响研究[J].软科学(CSSCI), 2015, 29(5):116-120.
[5]曾慧, 郝辽钢, 李永建. 平面广告促销信息对消费者影响的眼动研究[J].计算机应用研究(CSCD), 2015, 32(6):1720-1723.
[6]郝辽钢, 曾慧. 时间压力与调节聚焦对促销框架效应的影响研究[J].管理工程学报(CSSCI), 2017, 31(1):32-38.
[7]于贞朋,曾慧(通讯作者),郝辽钢.参与氛围对顾客在线参与意愿影响的实证研究——基于社会交换理论视角[J].管理工程学报,2022,36(05):49-61.(CSSCI)
[8]于贞朋,曾慧(通讯作者),郝辽钢.“转发朋友圈集赞”还是“关注公众号”?——在线参与方式对顾客后续行为的影响研究[J].信息系统学报,2020(01):38-49.(CSSCI)
[9]郝辽钢, 曾慧. 价格折扣促销对手机App使用行为的影响研究[J].西南民族大学学报:人文社科版(CSSCI), 2016, 37(1):141-146.
[10]Liu, Y., Ning, S., Zhang, M., Font, X., & Zeng, H(曾慧,通讯作者). (2024). Can anthropomorphic interpretation cues motivate tourists to have civilized behavioral intentions? The roles of meaningful experience and narrative. Tourism Management, 103, 104905. (SSCI一区)
[11]Hui Zeng(曾慧), L. Hao, Cross-cultural examination of the effects of promotional framing on consumers responses:A comparison of China and Pakistan[J].International Business Review, 2016,5(25):1020-1029.(SSCI检索)
[12]Hui Zeng(曾慧). The impact of common promotion versus novel promotion on consumer response. International Conference on Management, Information and Educational Engineering(EI Compendex和ISTP检索), Xiamen, November, 2014:113-116.
[13]Zhenpeng Yu, Hui Zeng(曾慧,通讯作者) & Liaogang.The easier you get it,the less you cherish it? Research on the influence of coupon issuing methods on consumersfrom the perspective of psychological ownership, The Service Industries Journal(SSCI一区), 2023. DOI:10.1080/02642069.2021.1921153.