◆科研项目
（1）教育部产学合作协同育人项目“基于融媒体和OBE理念下的农林院校网络营销课程思政教学体系研究”
（2）教育部产学合作协同育人项目“基于农林本科院校《创业管理》课程体系与实践教学模式研究”
（3）生成式AI数字人对特色农产品在线消费体验的价值增效与赋能策略研究
（4）特色农产品顾客价值测量与在线销量提升策略研究
（5）媒体融合背景下凉山州马铃薯品牌个性塑造与传播战略研究
（6）成渝经济圈下川菜文化个性与特色旅游本土化耦合策略研究
（7）消费升级背景下川派旅游文创产品的顾客价值识别与研发应用研究
（8）协同创新背景下川西北高原民族地区农业绿色发展机制研究
（9）媒体融合背景下川酒企业品牌个性塑造与传播战略研究
（10）产品诉求视角下生鲜农产品零售电商个性品牌创建与营销模式研究
（11）质量驱动下的农产品电商精准扶贫模式共建机制研究
◆发表论文
1.Knowledge digitization and high-tech firm performance: A moderated mediation model incorporating business model innovation and entrepreneurial orientation. Technology in Society, 2024, 77: 102536.（SSCI）
2.The impact of social media input intensity on firm performance: Evidence from Sina Weibo[J]. Physica A-statistical Mechanics and Its Applications, 2019.（SSCI）
3.Visualization Research on Regional Brand Co-construction Control Policy System of Agricultural Products – Taking Sichuan Province as an Example[C]. international conference on big data, 2019: 1327-1332.（EI）
4.ETOS-based Research on Earthquake Tourism in the Longmenshan Fault Zone: Take Wenchuan for Example[C]. international conference on management science and engineering, 2019: 221-233.（EI）
5.产品类别与消费者异质性对在线评论意愿影响研究—在线评论与消费体验的交互情景[J]. 南大商学评论, 2017(1):168-183.（CSSCI）
6.The Sustainable Interaction Analysis of Cause Marketing and Ethical Consumption in Electric Business Platform: Based on Game Theory and Simulation Analysis[C]//International Conference on Management Science and Engineering Management. Springer, Cham, 2017: 233-244.（ISTP）
7.重大工程环境污染的社会风险诱因与管理机制构建——基于项目全寿命周期视角[J]. 吉林大学社会科学学报, 2016, 56(4): 38-46.（CSSCI）.
8.不同产品类别在线评论对异质性消费者购买意愿影响[J]. 大连理工大学学报: 社会科学版, 2016, 37(1): 1-5.（CSSCI）.
9.产品类别视角企业微博互动内容策略的差异性研究[J]. 财经论丛, 2015 (2): 76-83.（CSSCI）.
10.The Visualization Research on Control Policy System of Social Risk of Large Engineering’s Environment Pollution[C].Proceedings of the Ninth International Conference on Management Science and Engineering Management. Springer Berlin Heidelberg, 2015: 651-662.（EI）
11.Study on the Influence of Online Merchandise Display on Consumer Product Quality Perception-The Mediating Role of Virtual Tactility [C].Proceedings of the 2015 International Conference on Management Science and Management Innovation. Paris. Atlantis Press,2015:460-466.（CPCI-SSH）
12.Research on Incentives of Social Conflict Risk Related to Environmental Pollution of Large Project from the Perspective of Information Communication [C]. Proceedings of the 2013 International Conference on Strategic Management. Chengdu: Sichuan Univ Press,2014:357-368.（CPCI-SSH）
13.Research of Continued Use of Online Shopping Application Based on Flow Experience[C].Proceedings of the 2016 International Conference on Strategic Management.Economy and Management Press.2016：423-429.（CPCI-SSH）
14.The Effect of Psychological Ownership of Virtual Brand Community Members on Community Members Interpersonal Interaction[C].Proceedings of the 2016 International Conference on Strategic Management.Chengdu: Sichuan Univ Press.2016：303-308.（CPCI-SSH）