◆发表论文
[1] Mu, Y.*, Bossink, B., Vinig, T. (2022). Developing a classification scheme of service innovation: synthesizing degree and type of change in service innovation. Annals of Tourism Research, 95, 103411.（SSCI, TOP, ABDC A*, ABS 4）
[2] Mu, Y.*, Bossink, B., Vinig, T., You, S. (2021). Managing service innovations at online travel agencies: evidence from China. Journal of Hospitality and Tourism Technology, 12(3), 533-547.（SSCI）
[3] Mu, Y.*, Bossink, B., Vinig, T. (2019). Service innovation quality in healthcare: service innovativeness and organisational renewal as driving forces. Total Quality Management & Business Excellence, 30(11-12), 1219-1234. （SSCI）
[4] Mu, Y.*, Bossink, B., Vinig, T. (2018). Employee involvement in ideation and healthcare service innovation quality. Service Industries Journal, 38(1-2), 67-86. （SSCI）
[5] Liu, H., Mu, Y., Fu, X., Liu, Y. (2022). Passionately attached or properly matched? The effect of self-congruence on grocery store loyalty. British Food Journal, 124(11): 4054-4071.（SCI）
[6] Mu, Y., Wang, R., Huang, Y. (2021). Novelty and success of healthcare service innovation: a comparison between China and the Netherlands. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management. USF M3 Publishing.
[7] Mu, Y.*, Wen, X., Wang, R. (2022). Multi-actor engagement and healthcare service innovation quality: a qualitative comparative analysis of innovation projects. 2nd International Research Roundtable. 9-10 March, Brig, Switzerland (online).
[8] Wang, R., Mu, Y.*, Huang, Y. (2022). A scientometric review of artificial intelligence in tourism (2000-2021). Conference on Managing Tourism across Continents (MTCON’22). 24-26 March, Antalya, Turkey (online).
[9] Mu, Y.*, Bossink, B., Vinig, T. (2016). Service innovation quality in healthcare: improving healthcare organizations service innovation quality through service innovativeness and organizational renewal. R&D Management Conference. 3-6 July, Cambridge, UK.
[10] Mu, Y.*, Bossink, B., Vinig, T., Xu, M. (2017). A typology of service innovation: based on five-dimension service innovativeness. ISPIM Innovation Conference. 18-21 June, Vienna, Austria.
[11] Mu, Y.*, You, S., Xu, M. (2013). Specialized department: an effective way of service innovation management. 16th QMOD conference on Quality and Service Sciences (ICQSS). 4-6 September, Portoroz, Slovenia.
[12] You, S., Mu, Y., Xu, M. (2013). Function and operation mechanism of specialized department of service innovation: the case of China. 10th International Conference on Service Systems and Service Management (ICSSSM). 17-19 July 2013, Hong Kong, China. （EI, ISTP）
[13] You, S., Mu, Y., Xu, M. (2012). Evolution of specialized department for service innovation: a case study of Ctrip. 2012 International Joint Conference on Service Sciences, Service Innovation in Emerging Economy: Cross-Disciplinary and Cross-Cultural Perspective (IJCSS). 24-26 May, Shanghai, China. （EI）
[14] 穆钰, 徐明. (2018). 产品创新性与创新绩效关系研究——企业视角的理论述评与模型构建. 科技进步与对策, 35(7): 153-160. （CSSCI）
[15] 张悦, 沈蕾, 穆钰, 赵袁军. (2020). 创意生态圈多主体价值共创研究——基于宁波和丰创意广场的案例研究. 研究与发展管理, 32(3): 165-178. （CSSCI）