高伟 更新日期:2023-03-07
高伟,女,1982年出生,学硕导师
工作单位 商旅学院
单位电话 15208204925
电子邮箱 24921403@qq.com
招生专业 【学硕】:120202企业管理
◆工作经历
2012年9月至今,四川农业大学商学院电子商务系
◆教育经历
2012年6月毕业于四川大学商学院管理科学与工程专业,管理学博士学位
◆获奖荣誉
荣获四川省社科奖三等奖,排名第二
◆研究领域
电子商务、物流管理
◆科研项目
面向人口漂移的电子商务客户流失预测研究,四川省教育厅重点课题,2013年-2015年,主持
◆发表论文
[1] Gao Wei, Chen Hongquan, Yan Ruzhen. Research on the Influencing Factors of C2C WeChat Business Credit. Advances in Social Science, Education and Humanities Research, 130:66-69. 2nd International Forum on Management, Education and Information Technology Application (IFMEITA 2017).
[2] Wei Gao, Ruzhen Yan, Wu Xu. Research Progress of Algorithmic Trading at Home and Abroad. Advances in Economics, Business and Management Research, 2016, 16.
First International Conference on Economic and Business Management (FEBM 2016), Qing Dao, October 15-17, 2016.
[3] Wei Gao, Ruzhen Yan. Research on the intelligent investment systems based on fuzzy clustering ensemble analysis. 3rd International Conference on Material, Mechanical and Manufacturing Engineering (IC3ME 2015), June 27-28, 2015, Guangzhou.
[4] Wei Gao, Ruzhen Yan. Research on the investment information automation problem based on the clustering analysis method. International Conference on Information Technology and Management Innovation (ICITMI 2015). September 12-13, 2015, Shenzhen.
[5] Wei Gao, Ruzhen Yan. International Conference on Information Technology and Management Innovation (ICITMI 2015). September 12-13, 2015, Shenzhen.
[6] Gao Wei, Cheng Mingshu. A New Dynamic Credit Scoring Model Based on Clustering Ensemble. The 3rd International Conference on Computer Science and Network Technology(ICCSNT2013), October 12-13, 2013.Dalian.
[7] Gao Wei, Cao Yunzhong, Cheng Mingshu. Dynamic Credit Scoring Model Based on Clustering Ensemble. The 8th International Conference on Intelligent Systems and Knowledge Engineering(ISKE2013), Nov. 20-23, 2013, Shenzhen.
[8] 高伟, 贺昌政. 基于模糊聚类集成算法的客户细分研究, 情报杂志, 2011, 30(4): 125-128.
[9] 高伟, 贺昌政. 基于OCA聚类集成算法的客户细分模型研究, 情报杂志, 2011, 30(6): 164-168.
[10] Gao Wei. Research on Customer Segmentation Based on OCA Cluster Ensemble in Customer Crisis Management, International Conference on Information Systems for Crisis Response and Management(ISCRAM), Oct. 29-31, 2011, Harbin
◆专著教材
《管理学原理》,副主编,高等教育出版社,2013年。
《基于数据挖掘的客户价值细分及保持策略研究》,学术专著,西南财经大学出版社,2014年。
《生鲜电商企业消费者行为研究—基于价值共创视角》,学术专著,西南财经大学出版社,2022年。
◆指导学生
2017年开始指导硕士研究生,共指导8名研究生